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KAMCOM Media's Unwavering Support to New Season Treatment Center in Responding to the Opioid Crisis

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  • Kristen McCullough
  • August 16, 2023

In recent years, opioid addiction has emerged as a national health priority, affecting millions of lives and communities across the United States. As the opioid epidemic gained prominence in the news media, New Season Treatment Center (NSTC) took on the responsibility of providing comprehensive treatment and recovery solutions for patients battling Opioid Use Disorder (OUD).

Amid the challenges of reaching individuals trapped in the grips of this devastating addiction, KAMCOM Media stepped up to offer vital marketing, advertising and public relations support to NSTC, one of the nation’s leading healthcare treatment providers to patients overcoming opioid addiction.

This article will explore how the dynamic partnership between KAMCOM Media and NSTC has significantly contributed to the organization’s success in addressing the opioid crisis.

Consider the real case of a prominent eye care group that KAMCOM Media recently accepted as a client. Although they excel in patient care, they’ve neglected responding to negative Google reviews. This omission might seem harmless at first glance, but it has a significant impact on their reputation and customer perception. Negative reviews left unanswered can tarnish an organization’s image, causing potential customers to question the quality of service. So, why is it crucial to address negative reviews? Let’s dive into the reasons.
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The National Health Priority: Battling Opioid Addiction

Opioid addiction has risen to alarming levels in the United States, leaving a trail of devastation in its wake. Millions of individuals grapple with the crippling effects of OUD, making it a pressing national health priority. The challenges in treating opioid addiction are complex, as patients often find themselves wavering in and out of treatment due to the pervasive nature of the condition. Combating this epidemic requires a multi-faceted approach that involves not only medical expertise, but also effective communication strategies to reach and consistently engage those in need.

The Genesis of a Lifesaving Partnership

In December 2017, as the opioid epidemic made headlines across the country, KAMCOM Media stepped forward to lend their expertise to NSTC. Kristen, the visionary president and founder of KAMCOM Media, recognized the critical role media training could play in equipping NSTC’s executive and management team to effectively address the media.

“When we were first faced with the immense challenge of managing media attention during the epidemic, Kristen’s corporate media training was a beacon of light for us,” remarked the organization’s former director of marketing on this pivotal moment. “It empowered us to handle sensitive issues with confidence and clarity.”

Empowering the Digital Presence: A Path to Growth

Recognizing the need for an impactful digital presence, KAMCOM Media took decisive steps to enhance NSTC’s reach and engagement. In 2018, Kristen established NSTC’s Facebook page and devised a comprehensive social media strategy and calendar. This strategic move facilitated consistent communication with current and future patients, their families, dedicated employees, and the wider public.

Mike Garone, the Senior Vice President of Business Development and Marketing at NSTC, expressed his appreciation, stating, “KAMCOM’s expertise in social media has played a pivotal role in spreading awareness about opioid addiction and the treatment options we provide. We’ve seen a significant increase in the number of people seeking help through social media platforms.”

Educational Outreach through Blogging

The partnership between KAMCOM Media and NSTC extended beyond social media. In an effort to educate and support the community, Kristen launched the blog page on NSTC’s website in 2018. The blog became a valuable and popular resource, addressing a wide range of topics pertinent to the NSTC community.

It stood as a pillar of growth for NSTC’s digital presence, thanks to organic SEO efforts, amplifying the reach of their message. Michelle Golenski shared her thoughts on this collaborative effort, stating, “The blog page has become an invaluable tool in our efforts to educate and support our patients and their families. KAMCOM’s dedication to keeping it relevant and informative is extremely valuable.”

Reaching New Heights with Advertising

To augment their impact, KAMCOM Media spearheaded a full-scale advertising campaign that encompassed digital advertising, radio advertising (both traditional and streaming), and billboard campaigns. These targeted efforts ensured that NSTC’s message reached their audience at multiple levels, fostering increased awareness and accessibility to treatment options.

Pressing Forward: Growing with NSTC

As NSTC expanded its reach, opening over 80 centers across the United States, KAMCOM Media continued to stand by their side, supporting them at every step. Kristen’s unwavering commitment extended to writing and distributing press releases when new treatment facilities were established. Her expertise ensured that these critical announcements reached interested news media members, government officials, and industry leaders.

“Kristen and her team at KAMCOM Media have been instrumental in amplifying our message and expanding our reach. Together, we have made a difference in countless lives affected by opioid addiction,” Mike Garone, the Senior Vice President of Business Development and Marketing at New Season Treatment Center, said.

Acknowledging Excellence: Recognizing Talent on LinkedIn

With the growing demand for mental health and addiction counselors and nurses, Kristen recognized the importance of attracting top-tier talent. Contributing to NSTC’s LinkedIn page, Kristen helps to showcase the organization’s accolades and events, engaging with the nationwide workforce while bolstering NSTC’s reputation as a leading employer and healthcare provider in the field.

From Crisis to Confidence: Becoming a Trusted Advisor

Through the years, Kristen’s role in the partnership transcended media support. She emerged as a trusted media relations expert and crisis communications confidant for NSTC. Her guidance and expertise have helped the organization navigate challenging situations with grace and resilience.

“Our journey with KAMCOM Media has been transformative. Kristen’s unwavering support has allowed us to reach individuals struggling with opioid addiction, providing them with hope and a path to recovery,” Michelle Golenski, the Director of Marketing at New Season Treatment Center, said.

Gratitude for a Long-Standing Partnership

The journey of collaboration between KAMCOM Media and NSTC has been one of growth, resilience and shared gratitude. Kristen and the NSTC team continue to cherish this loyal partnership, as both organizations remain committed to the shared goal of helping people overcome opioid addiction and find a path to recovery.

KAMCOM Media’s relentless dedication to supporting NSTC has contributed to the organization’s success in addressing the opioid epidemic. By providing essential marketing, advertising, and public relations support, KAMCOM Media has been instrumental in reaching and engaging individuals seeking treatment and raising awareness about opioid addiction in the broader community.

The dynamic partnership between these two entities stands as a shining example of the power of collaboration in tackling critical healthcare challenges.